Providing new design program students with helpful and fun material that will let them know they are supported, valued,  and part of a great community. Our team created a plan to make a 2 part kit that would encourage students to join the program. The kit consisted of a mailer that was sent to students before the school year and a kit that was provided to students the first week of classes. The mailer, the Welcome Kit was sent to incentivize students to join the family in the fall. The box, called our Creative Kit, was given to students who committed to the program to help them succeed with useful materials and tools. Items were then advertised with the tagline “Created by students, for students” to emphasize this fact.

CLIENT: Danilo Bojic 

Associate Professor of Design